<![CDATA[Transavia Newsroom]]> https://news.transavia.com/en/ en Mon, 07 Sep 2026 18:47:05 +0200 Fri, 24 Oct 2025 10:54:01 +0200 <![CDATA[Transavia Newsroom]]> https://content.presspage.com/clients/150_3011.png https://news.transavia.com/en/ 144 Transavia looks ahead with a renewed brand identity https://news.transavia.com/en/transavia-looks-ahead-with-a-renewed-brand-identity/ https://news.transavia.com/en/transavia-looks-ahead-with-a-renewed-brand-identity/725916Transavia presents a refreshed brand identity that reflects what it stands for: contemporary, accessible, and future-oriented. The new style builds on Transavia's recognizable image and underscores the airline's direction. It stands for more than just affordable air travel; it's also the smart choice for an easy and pleasant journey.

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]]>More than an affordable ticket
With 60 years of history as a solid foundation, Transavia shows above all that it is ready for the future. Marcel de Nooijer, CEO: “We want to continue to meet our customers' needs. Not only do we offer affordable tickets, but we're also the airline that strives for a smooth travel experience. With room for personal choices and our recognizable, practical, and friendly service, traveling with Transavia remains easy and enjoyable for everyone, from holidaymakers to business travelers and those visiting family or friends. With this contemporary update to our brand, we're ready for the future.”

One brand, recognizable in the Netherlands and France
The updated identity will be rolled out jointly in the Netherlands and France. Both airlines share a single, recognizable brand identity, with room to emphasize specific market needs and communication preferences. This way, Transavia remains recognizable as a single brand family, yet relevant to every market.

A contemporary style for a digital and sustainable future
The new visual identity, developed with Studio Dumbar/DEPT®, is a further development of the 2015 style. The familiar green and the 't' remain recognizable and have been more powerfully rendered. The variety of supporting colors, icons, and typography makes the identity more suitable for digital channels and more widely applicable in modern communication tools.

Visible in the air and online
Starting today, the new style will gradually become visible over the coming years. The so-called home airports will be the first to be introduced. The website and other digital resources will follow. The first Airbus A321neo to sport the new livery is expected at Schiphol soon. This Airbus is the 14th in the fleet renewal program, which has already seen more than half of the aircraft at Amsterdam replaced by the cleaner, quieter, and more comfortable aircraft.

]]> Wed, 22 Oct 2025 11:01:27 +0200 https://content.presspage.com/uploads/3011/58100bb1-78ce-4c6e-8f59-6b65b3815fff/500_2025_1022newsroom_refresh.jpg?10000 https://content.presspage.com/uploads/3011/58100bb1-78ce-4c6e-8f59-6b65b3815fff/2025_1022newsroom_refresh.jpg?10000 Airbus Transavia in new livery rolls out of paint shop https://news.transavia.com/en/airbus-transavia-in-new-livery-rolls-out-of-paint-shop/ https://news.transavia.com/en/airbus-transavia-in-new-livery-rolls-out-of-paint-shop/721760The first aircraft featuring Transavia's new livery has emerged from the paint shop in Toulouse. It's an Airbus A320neo for Transavia France, Transavia's sister airline.

]]>This press release was translated using automated tools. Please refer to the original Dutch version for the most accurate information.

]]>The new livery features a fresh and sleek design, giving Transavia's recognizable brand identity a contemporary update. The logo, the iconic 'T', and the signature green color remain prominently featured.

Refreshed details

The Transavia brand name is prominently displayed on the fuselage in a new font. The all-green engines are immediately eye-catching. The sharklets also have a new design: white on the outside with a green "T," and the recognizable green with a white "T" on the inside. The logo is on the belly.

Next step: Airbus A321neo

The Airbus A320neo, featuring the new livery, will fly for Transavia France. Airbus will begin construction of the first A321neo in this livery for Transavia later this year. Delivery is expected at the end of 2025.

]]> Wed, 10 Sep 2025 15:34:22 +0200 https://content.presspage.com/uploads/3011/456a9d72-13e1-4e71-a183-13c0b6c7f907/500_ai-pho-0153-a320neotransaviamsn12827rollout-030.jpg?10000 https://content.presspage.com/uploads/3011/456a9d72-13e1-4e71-a183-13c0b6c7f907/ai-pho-0153-a320neotransaviamsn12827rollout-030.jpg?10000 Transavia ready for the future in contemporary style https://news.transavia.com/en/transavia-ready-for-the-future-in-contemporary-style/ https://news.transavia.com/en/transavia-ready-for-the-future-in-contemporary-style/711879In October 2025, Transavia will celebrate its 60th anniversary in the Netherlands, a special moment in aviation history. And a great opportunity to enter the future with a refreshed branding after celebrating the anniversary. Together with Transavia France, which has been growing successfully from Paris-Orly for 18 years.

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  • The Transavia logo – word mark and image mark – will become more contemporary and striking.
  • The color green gets a subtle, fresh adjustment.
  • Supporting colors, font, icons and communication style are being renewed.
  • The digital appearance, including website and newsletters, is in line with the latest trends.
  • The renewed branding will be launched in phases from the end of October 2025.


    • Marcel de Nooijer, CEO Transavia:
    “With 60 years of history as a foundation, we consciously invest in the future. A strong, contemporary brand is essential to remain relevant in a changing market. In addition to this brand refresh, we are also sharpening our brand strategy. So that we continue to meet the wishes and needs of our customers."

    Robust, modern base
    The current Transavia logo, word mark and image mark, will remain the visual core and will be given a tighter, more pronounced form. Market research in the Netherlands, Belgium and France shows that these elements, including the characteristic green, are highly valued and recognized. That is why they form the basis for the renewal, in keeping with the brand experience.

    Digital communication in motion
    Digital channels are playing an increasingly important role in customer contact and brand experience. Transavia is responding to this with a contemporary digital look that meets the latest developments and regulations. As of this year, the European Accessibility Act applies to digital communication, with strict requirements for the readability and accessibility of websites. This legislation has also been translated into the new design.

    Visibility on and around the aircraft
    The renewal is visible on the new Airbuses that will be delivered from the end of 2025, with a fresh aircraft livery. The first aircraft has already received the new logo on the tail at the factory in Hamburg.

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