Sunweb and Transavia celebrate collaboration

The name of this Transavia tulip, Premier Amour or first love, evokes memories of those magical moments that stay with you for a lifetime. A first holiday, the first time flying or perhaps a first holiday love.

The tulip symbolises the shared vision, close cooperation and shared sustainable ambitions. This unique tulip, called "Premier Amour", was specially developed for Transavia's 60th anniversary. What started as a shared goal, to offer holidaymakers a carefree and affordable holiday, has grown into a strategic partnership in which innovation and customer experience are central. The customers of both companies naturally play the leading role in this - they are the heart of this partnership.

Special Sunweb livery

It is no coincidence that the Transavia tulips are being handed out on this particular flight: the aircraft operating this flight is the Transavia Boeing 737-800 with a special Sunweb livery. The design, unveiled on 15 April and designed in-house by Sunweb, reflects the dynamic and sunny appearance of the travel organisation. This specific aircraft will operate two flights a day until the end of October to popular Sunweb holiday destinations such as Egypt, Turkey, Gran Canaria and various Greek islands.

“We are proud to celebrate our partnership with Transavia in this colourful way. With the tulips, we literally put our holidaymakers in the spotlight and show what we stand for together: achieving growth with an eye for sustainability. Sunweb Group invests in concrete solutions to reduce aircraft emissions. For example, our commitment to sustainable aviation fuel (SAF) led to a reduction of 602 mT of greenhouse gas emissions last year. For a long-term effect, we support research and innovation into cleaner alternatives, such as electric and hydrogen-powered flying. We look forward to continuing this valuable partnership and offering many more Dutch people a carefree and affordable holiday,” says Mieke De Schepper, CEO of Sunweb Group .

This year we celebrate a special milestone: 60 years of Transavia. From our very first flight to the millions of passengers we have welcomed since then, we have always focused on innovation, accessibility and a touch of Dutch pride. Our vision for the future is clear: continue to connect, innovate and above all do what we excel in, namely bringing people together and letting them enjoy wonderful moments. What you pay attention to, grows. That is why we are also celebrating 60 years of Transavia today together with our business partner Sunweb Group. I am proud that we can count on Sunweb Group in our journey to sustainability and convinced that our collaboration plays a crucial role in achieving our ambitious goals,” says Marcel de Nooijer, CEO of Transavia .