Transavia and Thuisbezorgd.nl are the first to launch 'in-flight' delivery
Thuisbezorgd.nl and Transavia are starting today with 'in-flight' delivery where passengers can order a meal of their choice before the flight. The Dutch companies are the first worldwide with this service. Passengers can order their favorite meal via Thuisbezorgd.nl up to 1 hour before boarding; from sushi to rendang, salads to breakfast. The meal is freshly prepared by the iFleat kitchen staff and delivered directly on board.
This press release was translated using automated tools. Please refer to the original Dutch version for the most accurate information.
Flight HV 5355 from Schiphol to Faro was the starting signal for the special collaboration. Transavia and Thuisbezorgd.nl are the first worldwide to allow orders up to 1 hour before boarding and delivery on board. In-flight delivery is a pilot by Transavia and Thuisbezorgd.nl in collaboration with iFleat and Amsterdam Airport Schiphol. The service is currently available on flights to four destinations in Greece, Portugal and Italy. This is expected to be expanded in the future to more flights and airports where Transavia is also active, such as Rotterdam and Eindhoven. It goes without saying that the color code of a country is taken into account when choosing the destinations where this extra service is available.
Extensive choice
Passengers on selected flights will be personally informed by email about the in-flight delivery offer. With the Thuisbezorgd.nl service, they can then choose from ten different meals at the Transavia Restaurant. iFleat is responsible for the culinary content and logistics and therefore provides the Transavia menu. The menu includes vegan salads, fresh sushi and authentic Indonesian rendang. The meal is freshly prepared and delivered directly on board by Thuisbezorgd.nl. Transavia's cabin crew then serves these to passengers.
With the new service from Transavia and Thuisbezorgd.nl, passengers have much more choice in meals on board. In addition, the partners also expect to significantly reduce food waste through the collaboration. With in-flight delivery it is clear which passengers have ordered a meal and payment has already been made in advance. This reduces the number of pre-prepared meals that are normally present on a flight and may not be consumed.
Safe and responsible
Safe flying always has the highest priority for Transavia. Due to the corona crisis, additional measures have been added, such as limiting the range on board. In this way, the number of contact moments between the crew and passengers is kept to a minimum. The range of snacks or small meals is also temporarily very limited.
The collaboration with Thuisbezorgd.nl and the other partners therefore has the additional advantage that Transavia can now offer the service that passengers have come to expect from the airline. There is a choice of different meals that are prepared in advance and payment has also been arranged. The number of actions on board has therefore been reduced. In this way, service to passengers can be improved in a safe and responsible manner with fresh and healthy meals.
Marcel de Nooijer, CEO Transavia: “Especially in these unprecedented times, it remains important to innovate and further improve the service for our customers. We are starting modestly by offering this meal service at four destinations. But we have a lot of confidence in this great concept and hope to expand it further as soon as possibilities become available again.”
Erwin Hoogzaad, Product Developer at Transavia: “Our passengers want quality. That was an important starting point in setting up this special collaboration. With the service via the app, the delivery staff and the beautiful menu, passengers can enjoy a super fresh meal of their choice.”
Silvie Cremers, Global Sales Director Thuisbezorgd.nl and Just Eat Takeaway.com: “We are constantly working to improve or expand our services and products. For example, by making ordering possible in completely different places than just at home, such as at the office and at the station. With this special collaboration in which we deliver fresh meals to the plane, we are taking another great step. We are therefore extremely proud of this first and look forward with confidence to the further rollout of in-flight delivery.”
Irene Muysson, Head of Retail, Food & Beverage and Commercial Services at Amsterdam Airport Schiphol: “COVID-19 requires new solutions, also in the field of food and drinks. Together with partners, we look at innovative concepts and digital services that contribute to safety, speed and convenience. We expect that the option to have a healthy and fresh meal of your choice delivered contact-free on the plane will certainly appeal to our travelers. That is why we are happy to facilitate this pilot at our airport.”
Jaap Roukens, iFleat: “This on-demand and sustainable service allows passengers to choose what they want to eat. Whether they are still at home or already on their way to Schiphol; From now on, all passengers can order a sushi platter, vegan bulgur salad or rendang rice table via the Thuisbezorgd.nl service, which will be served on board. We look forward to making this innovative service available to Transavia passengers at all destinations with our partners.”
