Transavia brand campaign launched: 'Say Yes!'

Erik-Jan Gelink, commercial director at Transavia: “We have high brand awareness in the Netherlands and also a strong brand preference. To maintain and strengthen this strong position in the Dutch market, we opted for this brand campaign. We looked carefully at what motivates our customers and potential customers. Why do they go on holiday? You see that in their busy and sometimes hectic daily lives, people tend to say 'No'; 'It's not convenient, too busy or too expensive...'. This campaign encourages you to say YES.”

Everyone deserves to be seen

What if we said YES more often? Erik-Jan Gelink: “Our lives become so much more fun, positive and spontaneous if we say YES more together! This inviting and positive YES mentality suits Transavia and we want to facilitate it. The result is a campaign that is close to our friendly and accessible brand, a campaign that appeals to our passengers. The campaign also fits with our brand because we believe that everyone deserves to be seen. Not just our passengers, but also our own people. Many colleagues play a role in the commercial and many experiences that can be won on the platform are organized by our own people.”

Commercial

In the commercial you see a friendly pilot who indicates that if we said YES more often, we would have more adventures together. The commercial will be broadcast on television from June 11 to 25 on the NPO and RTL channels. The commercial can also be seen on YouTube, missed broadcast and Telegraaf media, among others. The theme is continued in all Transavia's own channels, such as the homepage, the newsletter and social media channels such as Instagram and Facebook. A video series will also start on the Transavia YouTube channel on June 25 that challenges people to spontaneously say YES to an unexpected trip. They board the plane the same day!

'Say yes!' platform

The commercial refers to a website where you can say YES to all kinds of activities and prizes. Take the family to the sun, party in Ibiza or take a tour through the hangar. The 'Say Yes!' platform is the place to have a chance for adventure. To participate, visitors only need to register for their favorite challenge. They then immediately have a chance of winning. The activities and prizes are renewed throughout the year. Erik-Jan Gelink: “All content, promotions and brand messages come together on the platform. In this way, we inspire our customers with our campaign. We bind people to our brand and at the same time gain great insight into which adventures and challenges interest our target groups most. But the best part is that we challenge people to say YES to adventure more often.”