Transavia brings brand message to life with 'Not normal, just ordinary'
Today, Transavia is taking the next step in its brand journey. Following the recent presentation of its updated brand identity, the airline demonstrates that it goes beyond simply offering affordable flights. Transavia aims to be the smart choice for everyone who wants easy and enjoyable travel. With its new brand message, "Not normal, ordinary ," Transavia clearly demonstrates what its identity means in practice: making ordinary flying a little bit special.
Just not normal
With "Not Normal, Just ," Transavia emphasizes its down-to-earth and positive approach to travel. It's a way of doing things: simply flying well—easy, pleasant, and personal. This is how Transavia transforms ordinary flying into something special. "With our renewed brand identity, we've set the direction," says Natascha van Roode, Brand Lead at Transavia. "Not only do we offer an affordable ticket, we're also the airline that strives for an easy travel experience. By translating "Not Normal, Just ," we embody what we deliver every day: an accessible travel experience centered around convenience, reliability, and enjoyment."
The face of ordinary flying: Thijs
The new brand identity was translated by agency DDB Amsterdam into the brand message and a creative concept that will be applicable for Transavia in the long term. The message comes to life through purser Thijs (Mike Weerts). With Thijs, Transavia introduces a recognizable and unique face into its communications. From the very first moment, you're on board, where Thijs demonstrates what the brand stands for. He's deeply connected to the passenger experience and, with his dedication, makes flying just that little bit more special for everyone.
"Thijs embodies who we are," continues Van Roode. "He's relatable, human, and down-to-earth. Just like our brand. That's what makes Transavia 'Not normal, ordinary .'" The first campaign runs from November 4th to December 14th and can be seen on TV, online video, display banners, and social media.
This press release was translated using automated tools. Please refer to the original Dutch version for the most accurate information.