Transavia starts the year with 'A good trip'
Today Transavia is launching a new campaign with the theme: 'A good trip'. At the kick-off of the campaign, Transavia shows what traveling brings to the lives of different people. Like visiting your family every year. Discovering new cultures. Or just charge your battery. And what else Transavia does to ensure a good trip for every customer. For example, many customers do not know that at Transavia you can choose what you want to eat on board and that you can order much more online than is on the menu.
Kelly Ratering, Lead Brand at Transavia: 'We needed to refine the brand strategy that fits who we are and helps make choices in the large and small dilemmas that arise. This way, the various target groups know better what they can expect from us and we know even better internally what we do it all for. The theme 'A good journey' is a nice umbrella.'
The campaign starts today on TV, radio and online. The campaign will also become visible in other communications in the coming months.
Watch Transavia's new TV commercials here and here