Transavia Ventures invests in GoHere
GoHere, an innovative app with personal and reliable travel tips at destination, is the fourth company in which Transavia Ventures invests. The tips in GoHere can come from friends, but also from the travel organization itself. In addition to an investment of €250,000, Transavia has also started a pilot with the Transavia Tips app, its own version of the GoHere app for Transavia passengers.
Reliable tips and reviews
'Travelers are increasingly looking for ultimate travel experiences that they can experience in a short time, but do not know where to find the best hidden places. Platforms such as Tripadvisor and The Fork offer tips from strangers and often have a commercial background. GoHere ensures that you only see tips from people you trust, such as your own friends or the travel company you booked with," says Menno Biesiot, CEO of GoHere.
A new way to stay in touch with travelers
GoHere is the solution for travel organizations to stay in touch with travelers during their trip via their own app. Travel organizations can make a white label version of the GoHere app available to their customers. And thus continue to inspire the customer during the journey. For example, by giving tips that fit the theme of the trip, pointing out lesser-known activities, such as a city walk via a mobile game or taking a local course. The app therefore immediately offers the option to book these activities.
Ecosystem of travel apps
For Transavia Ventures, the value of GoHere lies precisely in that combination with other new and fun travel apps. Travelers want to be inspired and challenged during their trip to discover new things. Not via the large commercial platforms, but authentic and away from the masses. Nico Gielen, investment lead at Transavia Ventures: 'All kinds of new apps are emerging that point travelers to authentic experiences, but they are often individually too small and too unknown to be found by travelers. The GoHere app then provides a central gateway, in the form of tips, to all these new travel apps. This creates a new ecosystem of travel apps that inspires and facilitates the traveler. The most successful travel apps can then qualify for an investment through Transavia Ventures to help them get started.'
Would you like to know more about Transavia Ventures? Then take a look here .
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This press release was translated using automated tools. Please refer to the original Dutch version for the most accurate information.