Transavia looks ahead with a renewed brand identity
Transavia presents a refreshed brand identity that reflects what it stands for: contemporary, accessible, and future-oriented. The new style builds on Transavia's recognizable image and underscores the airline's direction. It stands for more than just affordable air travel; it's also the smart choice for an easy and pleasant journey.
More than an affordable ticket
With 60 years of history as a solid foundation, Transavia shows above all that it is ready for the future. Marcel de Nooijer, CEO: “We want to continue to meet our customers' needs. Not only do we offer affordable tickets, but we're also the airline that strives for a smooth travel experience. With room for personal choices and our recognizable, practical, and friendly service, traveling with Transavia remains easy and enjoyable for everyone, from holidaymakers to business travelers and those visiting family or friends. With this contemporary update to our brand, we're ready for the future.”
One brand, recognizable in the Netherlands and France
The updated identity will be rolled out jointly in the Netherlands and France. Both airlines share a single, recognizable brand identity, with room to emphasize specific market needs and communication preferences. This way, Transavia remains recognizable as a single brand family, yet relevant to every market.
A contemporary style for a digital and sustainable future
The new visual identity, developed with Studio Dumbar/DEPT®, is a further development of the 2015 style. The familiar green and the 't' remain recognizable and have been more powerfully rendered. The variety of supporting colors, icons, and typography makes the identity more suitable for digital channels and more widely applicable in modern communication tools.
Visible in the air and online
Starting today, the new style will gradually become visible over the coming years. The so-called home airports will be the first to be introduced. The website and other digital resources will follow. The first Airbus A321neo to sport the new livery is expected at Schiphol soon. This Airbus is the 14th in the fleet renewal program, which has already seen more than half of the aircraft at Amsterdam replaced by the cleaner, quieter, and more comfortable aircraft.
This press release was translated using automated tools. Please refer to the original Dutch version for the most accurate information.